Overview
Paramount attend a lot of exhibitions and these events are an excellent way to obtain a greater understanding of what customers want to see. Customers are interested in their industry which could be anything from, bakery, produce or pharmaceuticals.
Emphasis was spent on forming a relationship between an industry and a suitable machine, rather than just showcasing what machines Paramount offer. Customers can now find what they are looking for quickly.
Photography is ‘Paramount’
It was a fantastic opportunity being able to do the photography, because I could really build up the look and feel I wanted. I took a collection of team photos in a studio setup, attended exhibitions where I could capture machines, the team and any other creative opportunities I could cast my eyes on.
Bespoke food photography
I captured photography to reflect the range of sectors that can benefit from the Fuji machinery range that Paramount Packaging offers.
Fig. 1 - Meat, Fish and Poultry sector photography 
Fig. 2 - Bakery sector photography 
Fig. 3 - Produce sector photography 
Fig. 4 - Biscuits and Confectionery sector photography 
Fig. 5 - Tea and Coffee sector photography 
Fig. 6 - Dairy sector photography
Management team, exhibitions and general photography
I captured photography in the Paramount Packaging offices and at the PPMA NEC exhibitions in Birmingham.
Fig. 1 - PPMA exhibition event at the NEC in Birmingham 
Fig. 2 - Aaron Bessell profile photo 
Fig. 3 - Darren Bull profile photo 
Fig. 4 - Charles Ingham profile photo 
Fig. 5 - Fuji packaging machine closeup photography
Style guide and visual design
Forming a style for paramount was an important process. Clean typography choice and scale, colour palette, and how elements look and relate to each other on a page all build an important image, brand and awareness.
Managing their content
ExpressionEngine was the content management system of choice. It’s incredibly flexible, secure, and was a perfect fit for Paramount. Everything was built from the ground up to allow them and their marketing company to manage and control all their website content.
They have the ability to manage news, machines, pack styles, employees and anything else that did not require design intervention.
The results
I delivered a website, which was exactly what Paramount Packaging were looking for. This met the needs of the client, their marketing team, and more importantly, their customers.