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Rural grants and payments to help the farming industry

Rural Payments Agency

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The Rural Payments service is an online registration system for farmers, animal keepers, rural traders and businesses.

They use this service to register their details, see and update digital maps of their land and make online applications for rural grants and payments.

Responsive design and development

User research

User research was a big part of the project. We were able to gather valuable insight which improved both design and our approach.

We observed farmers in the office and on their farms interacting with prototypes we designed and developed. We were able to watch and learn from them interacting with the service.

Researchers helped us learn about our users and helped to make sure our design patterns and page flows worked well for our users. Research conducted also included people with disabilities and non-tech savvy people.

It was a valuable insight watching non-tech savvy people interacting with the prototypes as well as how rural locations can have such a damaging effect on internet connections.

Business status and management of details

A solid foundation

Government Digital Services (GDS) had created a design system to ensure design consistency across all Government services. Their design system was a solid foundation to build upon including patterns like typography, colours, grid and form-based patterns.

Unfortunately, their system did not include patterns that were essential for our service and user needs, so I designed and built our own.

People with access rights who can facilitate with an application
Management of land parcels and features
Management of business details

Our own design system

I designed new components like pagination, tabs, collapsible’s and alerts, placing usability at the forefront of every design decision, as well as making everything fully accessible and compliant.

I also spent a considerable amount of time working with GDS to design and develop new patterns. It was a useful exercise to ensure anything I designed and built was good enough for GDS service standards.

Complimented by others

Other Government departments were using our design system as a reference point for patterns that had not yet been worked on by GDS.

Management of your account and business activities

The results

We were able to design and prototype pages quickly and efficiently, obtaining feedback promptly. We were able to spot usability problems early, make modifications and send out to test again.

Working closely with a content designer and user researcher we were able to update and improve prototypes quickly, test and gather feedback in advance of developers coding functionality required for the actual service.

The design system instilled design consistency, clean semantic accessible code, guidance for designers and developers as well as the ability to rapidly prototype users flows.