Redesigning the look and feel throughout for Paramount

Paramount Packaging website on an Apple iMac screen


Paramount attend a lot of exhibitions and these events are an excellent way to obtain a greater understanding of what customers want to see. Customers are interested in their industry which could be anything from, bakery, produce or pharmaceuticals.

Emphasis was spent on forming a relationship between an industry and a suitable machine, rather than just showcasing what machines Paramount offer.

Customers can now find what they are looking for quickly.

Paramount Packaging machine in motion, wrapping small mints
Paramount Packaging website on a Google Pixel mobile device
Building a brand identity with clean photography and visual design

Photography is paramount

It was a fantastic opportunity being able to do the photography, because I could really build up the look and feel I wanted.

I took a collection of team photos in a studio setup, attended exhibitions where I could capture machines, the team and any other creative opportunities I could cast my eyes on.

Aaron Bessell, Sales Director at the PPMA exhibition event at the NEC in Birmingham
PPMA exhibition event at the NEC in Birmingham
Paramount Packaging team profile photos for Aaron Bessell, Charles Ingham, Darren Bull and Craig Hawkins
Management team profile photography

Style guide and visual design

Forming a style for paramount was an important process. Clean typography choice and scale, colour palette, and how elements look and relate to each other on a page all build an important image, brand and awareness.

Paramount Packaging style guide design work
Style guide to include typography, colour palette, form controls, errors, grid, buttons and ui components
Paramount Packaging home page design for desktop, tablet and mobile devices
Home page visual design for desktop, tablet and mobile devices

Managing their content

ExpressionEngine (opens in a new window) was the content management system of choice. It’s incredibly flexible, secure, and was a perfect fit for Paramount. Everything was built from the ground up to allow them and their marketing company to manage and control all their website content.

They have the ability to manage news, machines, pack styles, employees and anything else that did not require design intervention.

ExpressionEngine CMS for Paramount Packaging news content
ExpressionEngine CMS to manage Paramount Packaging online content

The results

I delivered a website, which was exactly what Paramount Packaging was looking for. This met the needs of the client, their marketing team, and more importantly, their customers. This included:

  • design and development
  • photography and videography
  • MailChimp integration
  • ExpressionEngine integration
  • mobile friendly design
  • website hosting and management
  • continued support and availability
Paramount Packaging profile page design for desktop, tablet and mobile devices
Management profile visual design for desktop, tablet and mobile devices