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Redesigning the look and feel throughout for Paramount

Client
Paramount Packaging Systems
Industry
Packaging
Year
2017 (updated 2021)

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Overview

Paramount attend a lot of exhibitions and these events are an excellent way to obtain a greater understanding of what customers want to see. Customers are interested in their industry which could be anything from, bakery, produce or pharmaceuticals.

Emphasis was spent on forming a relationship between an industry and a suitable machine, rather than just showcasing what machines Paramount offer. Customers can now find what they are looking for quickly.

Fuji machine close up of inline feed
Fuji packaging machine photography
Responsive design for mobile

Photography is ‘Paramount’

It was a fantastic opportunity being able to do the photography, because I could really build up the look and feel I wanted.

I took a collection of team photos in a studio setup, attended exhibitions where I could capture machines, the team and any other creative opportunities I could cast my eyes on.

Paramount employees sat at a tabke discussion sales and Fuji machines at PPMA
PPMA exhibition event at the NEC
Portrait of Charles Ingham, Managing Director at Paramount Packaging
Portrait of Aaron Bessell, Sales Director at Paramount Packaging
Portrait of Darren Bull, Operations Manager at Paramount Packaging
Management team photography
Meat, Fish and Poultry photography
Bakery photography

Style guide and visual design

Forming a style for paramount was an important process. Clean typography choice and scale, colour palette, and how elements look and relate to each other on a page all build an important image, brand and awareness.

Styleguide includes design foundations
Styleguide includes designed components
Home page design utilising styleguide assets

Managing their content

ExpressionEngine was the content management system of choice. It’s incredibly flexible, secure, and was a perfect fit for Paramount. Everything was built from the ground up to allow them and their marketing company to manage and control all their website content.

They have the ability to manage news, machines, pack styles, employees and anything else that did not require design intervention.

Client management of online content

The results

I delivered a website, which was exactly what Paramount Packaging were looking for. This met the needs of the client, their marketing team, and more importantly, their customers.

This includes:

  • design and development
  • photography and videography
  • MailChimp integration
  • ExpressionEngine integration
  • mobile friendly design
  • continued support and maintenance