A complete rebrand and design for Max Powder
- Max Powder
- 2018 (updated 2020)
Max Powder wanted a complete rebrand with a more up-to-date look and feel. They wanted the website to work on all devices, small and large with the ability to manage their prices, photo galleries and other important information.
The rebrand and design had to convey the high-quality work Max Powder produce. The goal was to keep content to a bare minimum, with nice use of photography and emphasis on customer feedback from the work they do.
I started investigating various typefaces that I feel worked with the words ‘max’ and ‘powder’, with greater emphasis on ‘max’.
Avant Garde, one of my personal favourite typefaces, was the perfect candidate for the vision I had in mind. Inspired by the FedEx logo created by Lindon Leader, I manipulated the typeface to adopt a similar style which I feel worked very well.
Style guide and visual design
An important process was the preparation of designed elements on pages. A carefully selected typeface and a responsive scale to maintain vertical rhythm.
The design system included carefully designed and prepared elements which incorporated everything from buttons, grid, colours, icons, form elements and more, to define the style and image for Max Powder.